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THE FACE BEHIND THE CAMERA

HI, I’M MARTINA!

Welcome to The Violet Frame. I’m so happy you found your way here! I’m the food photographer and recipe developer behind the camera. Originally from Italy, I’ve also lived in the United States and Switzerland. I have been in Geneva since 2019, where I met my boyfriend David, i.e., The Violet Frame’s official taste tester. Between my Italian roots and his Asian-American palate, we’re never getting bored around here!

As the only vegetarian in my family, I have always loved the challenge of creating beautiful recipes that anyone can enjoy. From easy desserts to all-out holiday meals, there is nothing I love more than cooking for my loved ones.

In 2023, I left my tech corporate job (I do remain a project manager at heart) and started blogging full-time about home decor. I knew food would eventually become part of the equation. In 2025, I got my certification in Adobe Photoshop and, in the second half of the year, I finally made the jump and enrolled in the Pretty Focused photography course. I have been photographing all my favorite recipes ever since!

I’m excited for you to explore my shop and find the perfect recipe for your readers!

xo Martina

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USEFUL LINKS

Recipe Shop

This is the section of my website where you can find all available recipes for sale. This includes exclusives, semi-exclusives, and pre-orders.

Services

Looking for a recreation or a more custom approach to recipe development? Here you can find all the information you need on how I work and what you can expect when getting in touch.

Buyers Club

Can’t get enough of amazing food photography? The Buyers Club is the ultimate content haven for food bloggers like you. Every photographer is a Pretty Focused graduate, and you’ll be surrounded by like-minded bloggers.