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Food content that takes your business to the next level.

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Based in Geneva, Switzerland, and available worldwide

From professional food photography to recipe development and editorial writing, The Violet Frame is all about strategic content to help you reach and convert your dream audience.

Whether you’re a food blogger, publication, or brand, beautiful photos and intentional content are no longer optional for success. My goal is to help you create images, videos, and recipes that can serve your business. I view every piece of content as a business asset that can make your to-do list shorter and your goals feel closer. Find out more about my services and rates on this page or skip the read and get in touch with me directly!

Blogging Services

Food blogging is in the midst of a huge transformation. To stand out, you need high-quality, human-made, and tested content that can strategically capture everything your audience loves about you and your recipes. These services are meant to support your content creation process and help you grow your blog.

  • Do you have a delicious, tested recipe and need photos to capture it beautifully? With recreations, you provide the recipe, creative direction, and I handle everything else. You’ll receive a gallery of process images and hero shots (min. 15), perfectly styled, fully edited, and ready to be published.
  • Full Recipe Recreation Rate: $200 + Ingredients
  • Hero-only Recreation Rate: $175 + Ingredients
  • Ingredients Fee: charged based on a tier system. Charges are as follows: $10 for very basic recipes (5 or fewer staple ingredients/minimal styling), $20 for a standard recipe, $25+ custom fee for complex recipes or very expensive/difficult-to-source ingredients.
  • Tell me what you need (e.g., “Fudgy Brownies”), and I will handle the entire creative process from scratch. I research the competition, develop a unique recipe, test it until it’s perfect, and write it according to your needs. Then, I style and photograph it specifically for your brand. You walk away with a custom, tested recipe and a full gallery of exclusive images.
  • Rate: $300 (additional fees may be added for extremely complex recipes or difficult-to-source ingredients)
  • You came up with a great recipe idea, but need help to get it user-ready? I test your recipes in a real home kitchen environment. You receive detailed feedback notes and iPhone reference photos of the result, so you can hit “Publish” and invest in a full photo session with zero anxiety. I also offer recipe writing services, helping you turn test notes and your rough draft into clear instructions, helpful FAQs, and a perfectly organized ingredient list.
  • Rate: Starting at $40 for testing, $100 for writing (min. 1.5k words of copy)

Short-Form Videos

Short-form video (e.g., reels) is the #1 content in terms of ROI in 2026. It’s experiential, easy to share across platforms, and, most importantly, is extremely personable. It can help showcase your recipes in a quick, engaging way to help reach your audience in a way long-form written content just can’t do.

Due to how broad in scope short-form video is, each package can be customized to your goals, budget, or even created as an add-on to a photography service. Below are some of the elements we can consider to create a custom quote and set of deliverables.

  • Hero-only vs. Full-Recipe Videos
  • No. of videos needed
  • Hooks and Scripts
  • Editing Style
  • Target Platforms

Short-Form Videos

Short-form video (e.g., reels) is the #1 content in terms of ROI in 2026. It’s experiential, easy to share across platforms, and, most importantly, is extremely personable. It can help showcase your recipes in a quick, engaging way to help reach your audience in a way long-form written content just can’t do.

Due to how broad in scope short-form video is, each package can be customized to your goals, budget, or even created as an add-on to a photography service. Below are some of the elements we can consider to create a custom quote and set of deliverables.

  • Hero-only vs. Full-Recipe Videos
  • No. of Reels
  • Hooks and Scripts
  • Editing Style
  • Target Platforms

Editorial & Commercial

Custom food photography and styling for your most ambitious
projects. This service is entirely tailored to your business needs, and all quotes are custom-made.

Looking for a hot take on the latest food trends? Need a quick recipe to include in your next issue? From engaging opinion pieces to curated foodie gift guides and everything in between, I would love to work on your next big piece.

Need help to stand out in a crowded feed? From kitchen photography to gorgeous visuals for your menu, food photography and reels are the best way you have to connect with clients outside your walls. Explain your business goals and creative direction, and I’ll help you curate a gallery of content that speaks exactly to who you are.

Looking for UGC content that can make your food brand look approachable? Or maybe you need a gallery of images that can help stop the scroll and get customers flocking to your website? Reach out with your goals or creative vision, and I’ll help bring it to life.

“Never judge a book by its cover” said nobody ever about a cookbook. Your next project deserves visuals just as delicious as the recipes you developed.

WHAT I BRING TO THE TABLE

The Violet Frame Experience

Rigorous Project Management

Clear deadlines, a readily accessible client portal, and prompt communication. Having over 4 years of project management experience in a Fortune 100 company, I pride myself on offering a reliable and seamless client experience.

Professional Photography Skills

I am professionally trained in food photography through Pretty Focused, having joined the course in the second half of 2025 and having completed more than 5 masterclasses. In early 2025, I also achieved my Adobe Desktop Publishing Certificate for Photoshop, Illustrator, and InDesign. All my recipes and photos are intended to stand out in a crowded feed and to meet the initial creative brief expectations.

A Blogging Perspective

I have 3+ years of experience in blogging, having completed both the Perfecting Blogging course by Sophia Lee and the Pinterest Mastermind course by Carly Campbell.

MEET THE FACE BEHIND THE CAMERA

Hi, I’m Martina!

Welcome to The Violet Frame. I’m so happy you found your way here! I’m the food photographer and recipe developer behind the camera. Originally from Italy, I’ve also lived in the United States and Switzerland. I have been in Geneva since 2019, where I met my boyfriend David, i.e., The Violet Frame’s official taste tester. Between my Italian roots and his Asian-American palate, we’re never getting bored around here!

I have always loved the challenge of creating beautiful recipes that anyone can enjoy, regardless of dietary preferences or lifestyle.

I’m excited for you to explore my shop and find the perfect recipe for your readers!

Martina

READY TO SCALE YOUR BUSINESS?

Let’s make your food content dreams come true!

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