PRIVACY POLICY

Effective Date: November 28, 2025

1. Introduction

The Violet Frame by De Lissandri Creative Studio (“we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website [www.thevioletframe.com], purchase our recipes, or book our photography services.

We are based in Geneva, Switzerland. As such, we adhere to the Swiss Federal Act on Data Protection (FADP). Because we also serve international clients, including those in the European Union, this policy also aligns with the General Data Protection Regulation (GDPR).

2. Who We Are (Data Controller)

The “Data Controller” responsible for your personal data is:
The Violet Frame by De Lissandri Creative Studio: (Sole Proprietorship / Raison individuelle)
City/Zip: Geneva, Switzerland
Email: hello@thevioletframe.com

3. Information We Collect

We collect data to facilitate your purchases and deliver our photography services.

A. Information You Provide to Us
  • Identity Data: Your name or business name.
  • Contact Data: Email address, billing address, and phone number (if provided at checkout or during an inquiry).
  • Transaction Data: Details of the recipes you have purchased or photography services you have booked via WooCommerce.
  • Project Specifications: When you hire us for photography, you may provide details about the food (e.g., “gluten-free recipe request”). We process this as commercial project specifications, not as personal health data about you.
B. Information We Collect Automatically
  • Technical Data: Your IP address, browser type, and operating system.
  • Usage Data: Information about how you use our website (via Google Analytics) to help us understand which recipes and portfolio pages are performing best.

4. How We Use Your Data

We process your data under the following legal bases:

  1. Contractual Necessity: To deliver the digital recipe files you bought via WooCommerce and Payrexx or to fulfill a photography service agreement (including delivering final images via Google Drive).
  2. Legal Obligation: To keep records for tax and accounting purposes as required by Swiss law (Code of Obligations).
  3. Consent: To send you our newsletter via Mailpoet (only if you actively opted in).
  4. Legitimate Interest: To analyze website traffic and prevent fraud during payments.

5. Sharing Your Data (Third Parties)

We do not sell your personal data. However, we use trusted third-party service providers to operate our business. By using our website, you acknowledge that the following tools may process your data:

  • Website Hosting: Hostinger (Hosts our website and database).
  • E-Commerce & Shop: WooCommerce (Facilitates the shopping cart and order management).
  • Payment Processing: WooPayments, Payrexx.
    • Note: We do not store your credit card details. These are processed directly and securely by the payment providers.
  • Email Marketing: MailPoet. Used to manage our newsletter.
  • Business Operations: Google Workspace (Gmail & Drive). Used for email communication and delivering high-resolution photography files to clients.
  • Analytics: Google Analytics. Used to track website performance.

6. International Data Transfers

We are located in Switzerland. Some of our service providers (e.g., Google) are located in the United States.

We ensure that these providers offer an adequate level of data protection. We rely on the Swiss-U.S. Data Privacy Framework and/or Standard Contractual Clauses (SCCs) to ensure your data is treated securely when it leaves Switzerland or the EEA.

7. Data Retention

We retain your personal data only as long as necessary:

  • Order Records: We keep transaction data for 10 years to comply with Swiss accounting and tax laws.
  • Marketing: We keep your email in MailPoet until you click “Unsubscribe” at the bottom of our emails.
  • Client Photos: We may retain client photography files in our archives (Google Drive/Hard Drives) for portfolio usage or backup, subject to our service contract with you.

8. Your Rights

Under the Swiss FADP and the GDPR, you have the right to:

  • Access the personal data we hold about you.
  • Correct inaccurate data.
  • Delete your data (“Right to be forgotten”), provided it does not conflict with our legal tax obligations.
  • Withdraw Consent for marketing emails at any time.

To exercise these rights, please email us at contact@thevioletframe.com.

9. Cookies

Our website uses cookies to function. You can see the full cookie policy and manage your preferences here.